The first time I went into an AFRM clothing store I was pleasantly surprised at the amount of color the clothing possessed. Lately, most clothing is made with the most drab and depressing colors. AFRM was full of vibrant colors and textures. Oddly, we walked out of the AFRM store front and this beautiful lady parked right in front of the store and walked up to me and my daughter and asked how we liked her store and her brand…it was the owner of AFRM. She was full energy and color herself and was so excited to hear about our experience in her store.
AFRM believes in the transformative power of affirmative action. A brand is more than just the clothing. It celebrates and appreciates how you feel in their products. AFRM is short for affirmation which is more than a name, it’s a philosophy, lifestyle and the commitment to empowering the beauty within everyone.
I styled this stunning Kira dress with Anna Zuckerman earrings called the Magenta Bloom Drops, and former season Larroude straw platform sandals. Amazon sunglasses to finish the entire outfit off.
The owner of AFRM clothing brand Camille Bergher, in front of her store in Venice California.
Camille started selling for brands like Target, Macy’s, Walmart, Kohls, and Nordstrom. After years of perfecting her skills she started her own brand. Small affirmations are carefully placed on everything from the tags to the packaging to remind us all that those that come in contact with the clothing also come in contact with AFRM’s vision.
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