Founded in 2003 by Roberta Freeman, Roller Rabbit brand was born from a piece of fabric found in India, hand blocked, featuring a magical rabbit. Originally called “Roberta Roller Rabbit,” the brand gained popularity for its colorful, artisanal hand-printed textiles, expanding into luxury tunics and bedding.

Now the brand has narrowed their focus to pajamas and ready-to-wear clothing. Fast forward to 2026 and Roller Rabbit’s collaboration with Target, featuring 250 items, sleepwear, clothing, and some home goods. The prints for this collaboration are exclusive to Target, alongside some Roller Rabbit original prints as well.

This pink short sleeve maxi dress from Roller Rabbit is light and comfortable and made with cotton-recycled fabric. This dress also is fully lined so it keeps its light flowing integrity without looking cheap and see-through. The pink pattern is uplifting and the small details of tassels at the end of the ties is a darling addition.

I styled this dress with a pair of Castañer open toe espadrilles, Tuckernuck earrings, Marquette Boutique Sunglasses, and a J.Crew bracelet. All items linked below and in the HOB shop.

HAPPY SHOPPING!!

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