Slava Furman moved to the United States in 1989, from the Soviet Union. Slava arrived with his family they had nothing, no money, no English, no plan – and rebuilt their lives from zero.

They made Miami their home. Through all of the hardship Slava’s mother Diana, remained the most fashionable woman he knew. She made herself look good deliberately, with tailored clothes, correct jewelry placement, and fabulous choice of clothing. She helped Slava start Noli clothing company in 2015. They ran the company side by side until 2023, when Diana’s health made her take a step back.

Slava has a simple question he asked when designing his products “would Diana wear this?” He doesn’t design trends. He designs for the woman who taught him details are not just decorations, they’re the whole point.

Recently the Noli Shop reached out to me and sent me some of their incredible pieces to try on and get my opinion. Immediately, I was thrilled because I have a hard time getting the right fit when it comes to pants. Noli’s pants fit like a glove. Not too high waisted, not too long, not too tight in the legs, not too wide in the waist. Just right.

They also sent me the Martha Button Halter Tank. A nautical halter top that fit so well I was shocked. That wasn’t all, the top was so comfortable I couldn’t believe it, not to mention it was elegant.

The Nicolette Cropped Jean they sent was a dreamy pant that I would buy in every color.

92% Cotton, 6% Polyester, 2% Spandex. Perfect combination of fabric materials. See for yourself.

Shop The Noli Shop for yourself.